Jewel of S.Korea

Jewel of S.Korea

Tuesday, January 16, 2018

News : In Each episode, 10 Million people watched the national drama 'My Golden Life'

(ED : For the other program's names that mentioned in here, 
can be inaccurated due to I really don't know these programs at all, sorry)


KBS 2TV drama 'My Golden Life'. 

■ Nielsen Korea Viewers Data... 

Link : http://sports.donga.com, thank you!

Measurement amount of viewers by age group
 '20 to 40 ' group is No. 1 largest viewers 
" Miu bird (Program's name) came as the 2nd, has only 4,580,000 viewers


According to the Nielsen Korea data, KBS 2TV weekend 'My Golden Life' 
recorded 43.2% of the audience rating on Jan 14th. The other two programs, 
including SBS 'Ugly Cubs' (19%), are at the top of the list. If so, 
how many viewers are there in the drama, and how much of 
the 20 to 40s of TV main audiences will be? 

Nielsen Korea has announced the number of viewers along with the ratings of 
the entire broadcast program from January of this year, and the material 
makes sure that 'My golden life' is called
 'National drama' doesn't seem too exaggerated at all. 

● 10 million people watched the drama in  each episode ... 
Three times more than other programs

Nielsen Korea has 4200 households in its 13 districts nationwide, 
including Seoul, Gyeonggi and other cities for the total number of population, 
Panels, and their platforms (IPTV, terrestrial, cable, satellite, internet, etc.), 
gender, age and area. 

According to this, 'My Golden Life' was watched by 788,600 people in 13 areas on Jan14th. 
If this is reflected in the total population of 48 million people, it can be seen that
 10,027,200 people from the whole country watched the drama.

Compare this to the other programs and let read the detail more specifically. 
On Jan 14th, the top five TV shows were 'My Golden Life,' 'Ugly Kid,' 'MBC,' 
'Ugly Kid,' and ' Ranking. When compared with the number of viewers, 
the second part of the 'Ugly Cubs' stood at about 30% of 'My Golden Life' 
viewers in 379,000 people in 13 areas and 4.58 million in total (in the following order). 
The rest of the program naturally gets even higher. 

The day before is similar. On Jan 13th, 'My Golden Life' has three times 
more than of viewers as MBC 'Money Flower' had, which is the second largest viewer.




● The number of viewers from age 20 to 40 is also the 1st .

 How about 20 ~ 40 age group viewers who can be regarded as the main audiences of the TV? 
The difference is even more noticable. 'My Golden Life' ranked first in 13 areas 
and the entire population. It was 2,839,000 people and 3,591,000 people respectively. 
The second rank, 'Ugly Woof', was behind "My golden life " as 1,636,000 
and 1,965,000 people, and this is remarkable figures. 
It showed that 'My golden life' have audience of various age groups. 

Nielsen Korea representative said, "Such a comparison should take 
into consideration various variables such as program length, programming time, 
competitive channel program, and viewing environment." 
However, the fact that 'My Golden Life' has a much bigger audiences
 than other programs can be explained with its absolute figures. 

'My Golden Life' is a story about a woman (Shin Hye Sun) who is trying to escape 
the difficult environment and finds out about the true life and love. 
In addition, the stories of the "Dirt spoon" and "Gold spoon" are highlighted, 
and the various problems that Korean society is currently experiencing 
are being revealed through the deep sadness of the middle age, 
the crisis of the middle age, and the tyranny of the chaebol who fell in "fetishism". 
This story tells the audience of 'My Golden Life' that they are getting
 a sense of sympathy by digging into the emotions of viewers who live in a hard reality. 

Cr. Yoon Ji-soo, reporter tadada@donga.comMore articles from reporters, thank you!

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