Okay! First let me explain what's TTA ?
TTA comes from Total TV Audiences or...
" A total of the number of viewers of Network TV,
combined with the total number of viewers of their own channels rerun,
PP rebroadcast, rebroadcast of other PPs, and VOD (three companies IPTV and cable)"
ED :: Or in another words, not just collect data of viewers that watched the drama on air
only but they included everything such as reruning from websites, rewatching
from different time periods in their own convinience time to watch the drama...etc.
And with all that's amount put together, drama " My Golden Life "
that ranked the highest rating among other dramas or broadcast programs in S.Korea
had reached amount of viewers slightly above 10 million!!!
Okay, times for you to read the news below!^^
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Reported by KBS Entertainment, thank you!
Link : http://entertain.naver.com, thank you!
TTA "The number of viewers in drama " My golden life" is 10 million,
the number of confession couple is 4.93 million"
TNMS, an audience rating company, held a press conference at Lotte Hotel
in Jung-gu, Seoul on the afternoon of the 15th and released TTA (Total TV Audience) data.
TNMS has developed a new aggregation method that says that the current viewership
aggregation has a limitation in correctly counting the entire viewing pattern.
TTA is a total of the number of viewers of terrestrial TV, combined with the total number
of viewers of their own channels rerun, PP rebroadcast, rebroadcast of other PPs,
and VOD (three companies IPTV and cable). It is characteristic that it reflects
the 'look again' flow that the existing rating is missed. According to TNMS,
all of the TVs that are watched on the TV set are aggregated.
The seven-day broadcast including the main room is the subject of the counting.
Recently, viewers are seeing the program they want at a desired time on a channel (window),
and the scientific approach to evaluation and enforcement of advertising efficiency
can be achieved and the PPL market will be expanded.
In the reality of adhering to the daily viewership-oriented data, TTA is pointing out
that it will remain an auxiliary means. Numbers represent the "most important part of
this data is that the power rating of the content. I see the comprehensive
competitiveness of the content. "
According to the data released by the TNMS on the same day,
in case of My Golden Life, which is currently ranked number one in the TV program,
TTA is slightly above the "10 million" . According to the existing ratings,
TNMS was 32.2% and Nielsen Korea was 32.3%.
Credit : KBS Media Park Jae Hwan TV Special Edition, thank you!
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