Jewel of S.Korea

Jewel of S.Korea

Thursday, October 5, 2017

The Korea Reputation Research Institute announced " Drama Actor Brand Reputation in September, 2017

This institute is highly respect research facility in S.Korea.
Every month they will analyze many datas that cover all kind of businesses.

You can check how big this institute is through their website here.


But today, we will focus on the result just announced yesterday (10/4)
that effect directly to our actor, Park Si Hoo!^^

They called this data...

 " Star Reputation "


What it means ? 

Brand reputation index is an index that classifies brand value data, communication value, 
media value, social value, and weights by extracting brand big data and analyzing consumer behavior.  Brand reputation analysis can tell you who, where, when, how, and why.

The Korea Reputation Research Institute  analyzed 328,253,005 brand data of 100 actors 
in the drama , which was broadcasted  from September 1, 2017 to October 2, 2017, 
 and measured consumers' brand participation, media volume and traffic .  
 The drama actor brand reputation analysis analyzed brand big data 
by participation index, media index, communication index, community index. 

"The results of 100 drama actors brand reputation analysis  "

Brand reputation index is an index that extracts brand big data 
and analyzes consumer behaviorby reputation analysis algorithm and classifies it 
into participation value, communication value, media value, community value, 
and social value and weights.  Brand Big Data Analysis can 
measure positive and negative evaluations of the brand, source and interest of media, 
interest and traffic of consumers, diffusion of community about issues, 
response to content and popularity. 

Now, let's focus on top 20!


In October , 2017, and Seo Hyun-jin who appeared in the drama" The Temperature of Love "
ranked first and second in the list of the two brands. brand is No. 3,   the above four one 
gimnamgil brand appeared on the drama "myeongbulheojeon 'drama reservoir, 
which appeared in" While you Were sleeping, "Lee Jong-seok brand sixth and seventh place,  

** Shin Hye Sun who appeared in drama" My golden life. " 
And Park Si Hoo brand ranked 8th and 10th, respectively, 

And ranked fifth in Kang Kyung-jun's other daughter-in-law and 9th in calligraphy.

**************************

Why we were excited about this result 
when Park Si Hoo is ranked No. 10 and Shin Hye Sun ranked # 8?

First, please look at this chart below...


Park Si Hoo wasn't on the top 20 or maybe 50 of the month of June & July this year!

Yes! Let's go Step by Step!

Because this is the first time in 5 years Park Si Hoo had returned to Television drama.
Surpassed many actors who had worked continuosly every year, 
I consider this is a big achievement for the first step of his return.

His brand reputation is no. # 10 now! It means a lot for him and us, his fans.
Drama " My Golden Life " still has long way to go before it's ended!
If just 10 episodes, he got recognition like this, 
we should be proud and happy for him!

I can feel more great things are waiting his way soon!^^

Credit : www.rekorea.net, thank you!

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